PR vs Marketing: What Every Entrepreneur Must Know

What’s the real difference between PR and marketing—and why does it matter for your business? In this episode, Joey Pinz sits down with Lauren Kwedar Cockerell, founder of Kwedar & Co., to explore how thoughtful communication builds trust, reputation, and long-term success.

Lauren shares her journey of being laid off at eight months pregnant and transforming that setback into the launch of her own strategic communications firm. She opens up about the challenges of evolving from a technician into a business leader, and how she built a people-first culture where boundaries protect both her team and clients.

From crisis management to book launches, Lauren reveals why PR is less about clicks and more about credibility, reputation, and relationships. She also dives into how AI is reshaping PR—both as a tool and as a disruptor for newsrooms.