About Me
In 2017, I founded Kwedar & Co. with a clear vision of building a strategic communications firm grounded in integrity, clarity, and trust. Starting my own business had always been the plan — though life accelerated the timeline when, eight months pregnant, I was unexpectedly laid off from my corporate role.
What could have been a major life setback became the push I needed to take the leap into entrepreneurship.
Since then, I've led the firm with equal parts strategy and heart, guiding everything from client work and business development to team culture and operational growth. Along the way, I've discovered that some of the most rewarding work happens when you step outside the traditional agency model to offer something more personal: strategic advisory for leaders who need a trusted sounding board.
My Journey
My path in communications began over two decades ago in a post-college internship after graduating Rhodes College with a degree in Business Administration. Since 2003, I've learned that the tools change constantly, but the fundamentals of strong strategy, clear messaging and authentic relationships remain the same.
What drives me is helping leaders see the bigger picture when they're too deep in the details to see it themselves. Whether that's through my work at Kwedar & Co., 1:1 strategic consulting, speaking engagements, or hosting The Impatient Entrepreneur Podcast, it all comes back to the same thing: turning confusion into clarity.
Areas of Expertise
➤ Strategic Communications Advisory - Providing trusted counsel to business leaders who need to step back and see the bigger picture.
➤ Brand Positioning & Messaging - Helping businesses clarify who they are, what they do, and why it matters
➤ Leadership Communications - Advising executives on internal and external messaging and thought leadership development
➤ Strategic Communications Planning - Developing messaging frameworks and communication strategies that align with business goals.
➤ Media Relations & PR Strategy - Building relationships with journalists and securing meaningful media coverage.