Lauren Cockerell, PR and marketing strategist, advises a client on brand storytelling and communications planning, exemplifying a confident, approachable leadership style.

Helping business owners and leaders swap struggle for strategy so they can move forward with clear direction.

FOUNDER

PODCAST HOST

SPEAKER

ADVISOR

FOUNDER • PODCAST HOST • SPEAKER • ADVISOR •

When you're too close to the details to see the bigger picture…

You know your business inside and out. But sometimes, you need someone who can see what you can't.

Lauren Cockerell laughs with clients during a collaborative meeting, sharing insights on PR strategy and audience engagement.

Over the course of my career, I've worked with companies of all sizes — from family businesses spanning generations to growing firms navigating their first major growth phase. In 2017, I founded Kwedar & Co., where I've helped dozens of businesses clarify their messaging and strengthen their market positioning. What I've learned is that the businesses that thrive long-term all share one thing in common: they're clear about who they are, what they do, and why it matters.


This experience has given me the ability to recognize what works, the wisdom to avoid what doesn't, and the strategic insight to help you build something that lasts.

Let's turn intention into action

Podcasting

Expert commentary on strategic communications, reputation management, and business growth challenges.

1:1 Advisory

Private consulting for business owners who need strategic clarity and a trusted sounding board.

Speaking

Keynotes and workshops on strategic communications and leadership messaging for conferences and corporate events.

Lauren Cockerell, business owner and PR strategist, smiles while sitting at a wooden desk with a microphone, coffee mug, and notebook, preparing to record a podcast episode.

Podcasting

Podcast Guest Appearances

As a frequent podcast guest and PR expert, I give listeners an inside scoop into the strategic side of communications, sharing lessons on public relations, entrepreneurship, and balancing business leadership with parenting. I bring knowledge from 22 years in the field along with engaging stories that resonate with business owners navigating growth and change. Some topics I cover are:

Why “Unsexy” Businesses Often Have the Best Stories

Leading with Clarity: How I Built a Values-Driven Team That Actually Works

Behind the Scenes of Growing a Boutique Firm While Raising a Family

Illustration of a smartphone screen displaying “The Impatient Entrepreneur” podcast with host Lauren Kwedar Cockerell. The podcast cover shows Lauren smiling at a desk with a microphone, representing her show on business growth and entrepreneurship.

Want to hear my approach in action? Check out The Impatient Entrepreneur podcast

Lauren Cockerell, founder and communications strategist, laughs with a colleague while reviewing marketing plans on a laptop in a bright, open workspace.

1:1 Advisory

When you're juggling a hundred priorities and can't see the forest for the trees, you need a trusted sounding board who understands strategy at the highest level. Through private consulting sessions, I help business owners step back from day-to-day operations to gain clarity on their message, strengthen their positioning, and build communications strategies that actually move the needle. This is ideal for business owners and leaders who feel overwhelmed by daily operations and need strategic perspective to move from reactive to intentional.

Speaking

Lauren Cockerell presents brand concepts to a client during a strategy meeting, advising on messaging and visual direction for a PR and marketing campaign.

I bring two decades of communications expertise to conferences and corporate events through keynotes, workshops, and panel discussions. My presentations focus on public relations, strategic communications, and leadership — always tailored to your audience's specific needs. If you're looking for a perspective that goes beyond surface-level tactics to address the real strategic work of building a lasting business, reach out to book me for your next event.

Testimonials

See what happens when you stop reacting and start leading

  • Lauren was a complete professional and down to earth! Got huge value from my coaching with her.

    Annabel Youens

  • You do a great job in teasing ideas out of my brain and putting them into a practical strategy for implementation. Looking forward to continued projects together.

    Webb CFO Consulting

Ready to get clear and move forward?

The first step is always a conversation. Book a call to explore working together.